top of page

ABOUT

Hello Atlanta! My name is Nicole, and I'm the owner of ATL FIT Professional Personal Trainers in Atlanta! We are here to improve your life! Our trainers are not only passionate and compassionate about what they do, but they're also committed to seeing you succeed. We have equipment and exercises made for all body types and fitness levels, so no need to feel limited. We combine many different styles and techniques to provide you with an experience that is truly catered to your specific needs.

CORE VALUES

 

  • A safe, judgment-free environment for all fitness levels

  • Honesty, integrity, and professionalism in everything we do

  • Sensitivity to your needs and concerns

  • Treating all people with empathy and respect

  • Comfortable, clean, and spacious facilities

  • Committed to your results and lifestyle goals

  • A humble commitment to growth and development in business and personal life

TEAM

Nicole Will, Owner

Hi! I’m Nicole, owner of ATLFIT and an ACE-certified personal trainer with a passion for helping people get stronger, mentally, and sometimes even emotionally (hey, endorphins are powerful). I’ve been training since 2018 and have dabbled, drilled, and dominated in a range of disciplines including powerlifting, body sculpting, martial arts, and CrossFit. At ATLFIT, I believe fitness isn’t just about reps and routines; it’s about building confidence, resilience, and a lifestyle that actually works for you. Whether you're lifting for strength, training for life, or just trying to keep up with your kids, your job, or your dog, I’m here to help you move better, feel better, and have a little fun along the way.

Why did you become a personal trainer?

I’ve always enjoyed finding solutions to problems, and in personal training, that means helping people tackle the challenges they face with their bodies. Everyone comes in with something they want to improve, whether it's pain, performance, or confidence, and I love being part of that transformation. Helping someone reduce both physical discomfort and emotional stress through movement is incredibly rewarding.

 

Adopting a fitness lifestyle has profoundly improved every area of my own life, and I want the same for you.

 

Living pain-free is freedom. Confidence is magnetic. Discovering what your body is truly capable of is empowering. And gaining strength you can use in your everyday life? That’s what makes you unstoppable.

 

What makes you passionate?

I’m passionate about personal training because I genuinely love celebrating other people’s wins, big or small. There’s something incredibly powerful about helping someone build their body, then watching them move with ease and confidence in ways they once thought were impossible. For me, it's never just about the physical transformation. It's about the mental strength, emotional growth, and even spiritual breakthroughs that come along with it. I’m driven by the chance to help people improve their lives on multiple levels, and I feel honored to be part of that journey.

 

What is your favorite thing about working in fitness?

My favorite thing about working in fitness is the unpredictability. Every client comes with their own life story, challenges, and curveballs, whether it’s lack of sleep, work stress, parenting demands, or just the wear and tear of daily life. I’m constantly navigating those ups and downs with them, adjusting and adapting to keep them moving forward. There’s so much satisfaction in hearing someone say their pain has lessened, their sleep has improved, or they have more energy to play with their kids. Those moments are the real wins, and they’re why I love what I do.

 

Did you ever see yourself owning your own business?

Not exactly. But with several years of business management experience under my belt, I felt confident stepping into that role when the opportunity came. I had worked for multiple private personal training businesses and paid close attention, learning from both their successes and their missteps. So when it was my time, I was ready. Owning ATLFIT has allowed me to blend my passion for fitness with my background in leadership, and build something that truly reflects my values and vision.

 

What unique experiences do you have that translates into being a personal trainer?

I’m a problem solver at heart. I love helping clients find solutions to the challenges that have been holding them back. Personally, I’ve dealt with back pain, doctors, pain medication, and physical therapy, so I truly understand the frustration of trying to find relief and regain mobility. Growing up, I was always active, playing baseball, basketball, and competing in shot put and discus. Later, I discovered kickboxing and CrossFit, which further shaped my passion for movement and fitness. On top of that, I’ve had the opportunity to work as a strength and conditioning coach for several gyms, where I’ve learned how to apply my experiences in a way that helps others build strength and resilience. All of these experiences, personal and professional, have shaped how I approach training: with empathy, creativity, and a focus on finding practical solutions to get you where you want to be.

What’s your favorite and least favorite exercise?

Favorite: Power Cleans, Kipping Pull-ups, Kickboxing

Least: Bulgarian Split Squats, Heavy Squats

 

How do you like to work out?

I get bored easily, so I love keeping my workouts varied. I mix things up between powerlifting, bodybuilding, CrossFit, and martial arts, each offers something different that keeps me engaged. I also enjoy running outdoors and taking my dog on long walks, which gives me a nice break while staying active. Whether it’s lifting heavy, pushing my limits in a WOD, or getting into the rhythm of a long walk, I love the variety and challenge that fitness brings to my life.

 

bottom of page